Good on-line Marketing is Essential to Your
Websites success!

Your website can be a brilliant tool for driving additional revenue into your business. Unfortunately people assume there is nothing left to do once a website has been built. There are a range of simple Internet and online marketing strategies which can be implemented with just a little time and effort, which will transform your business.

There are a large number of things that can be done, but we want to give you strategies which can be used immediately. Our objective is to let you have what you need to expand your business and increase your profit. Here are some initial ideas:-

Have a clear vision of what the website is planned to achieve.
Clarity is the key to successful outcomes. Know what you are trying achieve, and ensure that the website is designed to deliver that. If you are confused as to what the purpose is, and have a mix of messages and content, then visitors will very quickly give up if they cannot see how you are going to meet their needs. For example, is your web site just designed to impart information? In which case, ensure the first page of your site tells visitors what you are about and allows quick navigation to the information they want. Is your website selling something? Then make it clear on page one what range of products and services you have to offer, so that people stay to look further, and then make it VERY easy for them to see the relevant products, and do it in such a way that they have the full information to make a quick buying decision.

A website should be about meeting your clients needs and not about you.
People who go on the web are doing it for a purpose, they are on a mission, they are looking for something. They may not know exactly what it is, but they have an idea. They do not really care about you, “you” only become a factor when they are thinking of buying something from the website and then they are seeking reassurance that you are the sort of people they feel confident about doing business with. So of course have an “about us” section, use it to prove you are experts in your domain and that it is safe to do business with you. But ensure that your website is all about your clients, think like your clients, what is driving them to consider buying something, discuss the need, explore the implications of not doing anything, then provide solutions to their problems. That way people will want to visit your website.

Having a Unique Selling Point (USP)
Before you build your website, you should have a clear idea about the Unique Selling Point of your businesses. Make sure you identify it, and if anyone asks you what your business does, make sure you can explain it in a single sentence, including the USP. Having got this clear focus, make sure your USP is prominently displayed on your home page. The challenge you face is to separate out your business from the thousands of other similar businesses. Why should someone linger on your website? Ideally because they are looking for a particular emphasis, and you have prominently met their criteria.


Email Addresses
Contact details for prospective clients are like gold dust, these are people who have expressed an interest in what you have to offer, they may not need to buy it now, but at some time in the future they could be customers, and yet many, many companies just let them disappear without trace. It’s like heating your house in the middle of a cold, cold winter, and leaving every window and door open. Completely mad, because customer email collection techniques are so simple and easy to follow up, there is no rational reason why you should let them escape.

Give People free material
Go for it. If you want to help people by giving advice or products they want, then help them, maybe free advice, or samples or offers. Give them something of value, get them in the habit of coming to your website, it will improve the chances of them buying something. This is often a very good approach for gaining email addresses.


Use the Email addresses
Most of the businesses who do collect email addresses still fail to follow up and communicate with their clients and prospective customers in any coherent or meaningful way. It’s not about bombarding email addresses with offers, there is an optimum strategy whereby if you regularly provide customers with useful, helpful information, then they will come to regard your business not as a sales outfit trying to sell you something, but as a trusted source of information. So that when you do make an offer, they see it as relevant and will consider it, without rejecting it out of hand. The sort of things you can send are the latest news in the subject area, a newsletter, a seasonal update, technical developments, ask their opinion, anything relevant or interesting to them. You can grow your business steadily just by implementing a simple on-line marketing program.

Automate your Email responses.
The automation of email responses is a really powerful on-line marketing approach. It enables you to scale up with minimal overheads, so little extra work is involved, but more importantly it gives you the ability to interact and maintain communications with all your prospective clients. You cannot expect a client to do business with you if they have forgotten about you, so by keeping in touch you improve your chances that when they want something which you have then they will come to you. Obviously your communications have to be relevant and not annoying, but the advantage of automated email responses is that you can set up in advance based on knowledge of what products or services the client was interested in, a series of emails which will lead them to relevant further purchases. By automating the entire process, you can have some quality time to yourself whilst the business rolls in.

Pay per click Advertising
Imagine your website being at the top of the list with all of the search engines, and you have not wasted months on search-engine optimisation either. The answer is pay per click advertising. i.e. you only pay when someone clicks to go to your website. It can be a lot more effective than internet advertising. However, it does depend on what words your competitors are bidding for, and there is skill involved in assessing which words offer the best value for money. The key tip is to test first and measure results.

Try Testing Internet Advertising
Think about your clients, their mindset, what other related websites they are likely to visit. Consider whether you could put an advert on those websites. Try it out small first, see what the response it. Then decide if it is worth expanding.