Improve your marketing success rates by 1000%
(or MORE!)

We’re not talking about using the battery hen type telemarketing, where staff are pushed to make as many calls as possible, following a script, without any understanding of the needs of the people they are calling, and either closing the client for a sale or quickly qualifying them out.

What we are suggesting is that you augment your existing marketing approaches with a friendly, considered approach which develops relationships with clients and potential customers.

One of the keys behind successful marketing is the personal touch, and still one of the most powerful tools for making contact is the telephone.

You may well have sparked some interest in an existing or new customer with an email, brochure, or they have recently visited your website. However, people are very busy, time is precious, and sometimes the things that interest them do not have enough priority for them to do something about it, or there was that missing piece of information which was holding them back from placing an order.

That is when a phone call can make an enormous difference to the chance of someone placing an order. The key issue is timing and message. The best thing is to call as soon as they have expressed an interest, or just after they have received a communication from you. Some good companies set up systems which email or sms text employees within seconds when a client has requested say a brochure from the website. The objective is that the person gets a call within a few minutes whilst their interest in your website or email/mailing is still fresh in their minds. Imagine what their reaction is if they get a call almost straight away explaining that “I saw that you were interested in our company/product/service, what was it which you were specifically looking for ? I’d like to help you”.

Do not sell to them, just ask questions, understand their needs and what may be preventing them from buying, and offer a solution. Depending on your product or service, and how sales work in your Industry, after you have built up trust, qualified their need and your fit for what they want, now would be a good time to suggest a follow up meeting.

People are bound to be more receptive to a helpful call, especially when their interest is fresh in their mind. Contrast that to a call a week later when they are doing something else, may have forgotten your website, and your call may be a nuisance.

The improvement in your marketing success rates when an activity is combined with a prompt telephone follow up is many, many times more. 300% to 1000%!