pay per click

Pay-per-click (PPC) is a special form of advertising on the web. Done well it is a highly effective method of beating your competition to those people who are actively searching on the web for your type of products and services.

When people query on the web they do so with some key words. The search engine used brings back to the browser websites most relevant to those key words. If the website subscribes to PPC they are prominently placed in the “sponsored links” section of the query page. These websites have selected keywords which they pay for. They are charged every time a person clicks on the website in the sponsored links section.

Pay-per-Click can be produce extra visitors and hence business to a website very quickly, in hours rather than weeks compared to “normal” SEO rankings. So it is great for kick-starting a new website. PPC works on a bidding system, so great care has to be made in choosing the right keywords, avoiding lots of costly false positives and finding the combinations which give the best returns for the money. PPC is not for the amateur, which is why iMedia offer to run a professional PPC service. Setting up the PPC for you, choosing the keyword phrases, fine tuning to get the best returns, and regular monitoring.

The great thing about PPC is once you’ve got a proven return rate for your investment, you can increase your spend and make more money.