email marketing

Email marketing done properly is a brilliant relatively low cost way of communicating with existing clients, new prospects, business partners, and the press, hence winning extra business.

With existing clients it draws on your existing relationship with them, helping you to increase the average sales revenue per client. Done regularly with interesting messages it can increase the number of repeat business.

For business partners and the press it enables you to regularly keep them updated, a useful reminder of your presence when they may have otherwise forgotten you.

However email marketing has been widely abused in the past, everyone is aware of spam, and there are firm rules about what you can and cannot do, which if you ignore will have a severe impact on your business.

Successful email marketing is about sending a carefully crafted message to a target audience who has given permission for you to send them information. Unsolicited emails, i.e. spam is annoying and illegal.

The key issues are getting across the right message, and making sure the mailing data is correct. Getting good quality, relevant email data with the necessary permissions is essential. We recommend that companies put in place a strategy to actively acquire with the necessary permissions email addresses of clients, visitors to the websites and other interested parties. We can provide data for a wide segment of Consumers and businesses who have actively opted in to receive mail.

An email marketing campaign should allow you to monitor success rates and help you fine tune your approach. You will find that variations on messages will have different returns, as well as the different target audience data sets.

iMedia Marketing has extensive experience of email marketing campaigns both to Consumers and to Businesses. We offer an out-sourced service to you, where we run the campaign for you, or for existing website clients, we can add on a email marketing module, integrated with your website and provide full training so you can autonomously run and manage your own campaigns.