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Effective Marketing
Boost the number and quality of your business opportunities.
A business-focused coaching course for new start-ups, existing business owners and managers.
As a result of years of experience working within highly pressurised marketing & sales environments, iMedia has developed a course for SMEs that will train and coach marketing managers and owners on how to increase the quality & quantity of their leads.
‘Without good marketing, everything else is a waste of money. Success depends upon understanding your market, the value you offer and finding the best way to reach your ideal clients.’
Typically 50% of marketing spend is wasted money, the challenge is knowing which 50%!
Effective marketing is about doing a few key activities correctly. Do you know what works in your business? If you cannot answer these questions accurately, then you need help:-
‘What is your ideal customer profile, and what is unique about your business that they should want to buy from you?’
‘Do you have a good elevator pitch? How effective is the rest of your marketing collateral? ‘
‘Do you measure the cost and sales revenues gained from each campaign, website and advert? ‘
‘Do you have a mission to collect customers and visitors email addresses’
‘Do you have a regular e-newsletter to keep in touch with clients, prospects and partners?’
‘Do you know how good your website is in attracting new business’
What will the course cover?
In order for you to maximise the number of good opportunities you get for your marketing budget, we go back to basics, discover who your customers are, their needs and desires, and your solutions. We then work out a complete marketing strategy, focusing on the most effective way of reaching those ideal clients. We agree a marketing action plan and make those improvements with an initial focus on resolving the issues that will provide the quickest and largest returns.
The course is designed to suit your business needs, it may include any of the following or more:-
Strategic Marketing
- Ideal client profile
- Client motivation
- Lead generation options
- Competitive analysis
- Marketing campaigns
- Campaign effectiveness
- Target marketing
- Marketing collateral
- Marcoms
- Press releases
- Copy-writing
- Advertising
- Website effectiveness
- Networking
- Exhibition management
- Key Performance Indicators
Internet Marketing
- Website effectiveness
- eCommerce websites
- eMail marketing
- Copy-writing
- Competitive analysis
- Social Media-Twitter, Facebook
- Search Engine Optimisation
- Online advertising/PPC
- Blogging
- Link building
- Marketing campaigns
- Affiliate marketing
We cannot guarantee that you will get a flood of new opportunities overnight, but we can give you insights that will help you to improve your lead generation dramatically, and give you the basis for future growth.
How is this achieved?
The course is bespoke to your company needs, just as your business goals are unique to you.
The initial strategy analysis will take ½ a day. Coaching, training & mentoring will take between ½ a day to 2½ days depending on your requirements
The minimum duration of the course is one day, although the coaching, training and mentoring can take place at difference times to suit your plans.
How much will it cost?
£250 + VAT per ½ day
Minimum course cost £500 – for 2 x ½ days
Maximum Course cost £1500+ VAT – for 3 days.
Course costs may be subsidised, subject to successful application, through Business Link – Leadership Management Advisory Service. See your local Business Link www.businesslink.gov.uk, Tel 0845 600 9006 or contact us for further information.
What next?
To discuss how the iMedia effective marketing course can boost the quantity and quality of your opportunities, simply contact Clive Hammett on 01803 205649, or email
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