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Effective Sales
Dramatically improve your sales.
A business focused coaching course for new start-ups, existing business owners and managers.
As a result of years of experience working within highly pressurised sales environments, iMedia has developed a course for SMEs that will train and coach salespeople, managers and owners on how to maximise their sales revenues.
‘You can be highly successful in sales. It’s not rocket science, just the careful application of the right mix of techniques, tactics and experience’
Effective Sales is about doing a lot of simple things correctly. Unfortunately single errors can blight whole businesses. Have a look at the questions below. If you cannot honestly answer these questions, then you need help.
'What is your ideal customer profile, and what is unique about your business that they should want to buy from you?’
‘How good is your elevator pitch and the rest of your sales collateral? ‘
'How accurate are your sales forecasts, and can you easily predict from your pipeline analysis when shortfalls will occur months in advance?'
‘What are the strengths and weaknesses of your salesteam at prospecting, developing needs, negotiation, and closing sales?’
‘What is your method to recruit top salespeople. Do you have a plan, or gut feel?’
‘How do you compare against your competitors, where can you out-compete them? What are your weaknesses?’
What will the course cover?
To maximise sales effectiveness we take care to understand your customers, your solutions and your approach. We go back to basics, and ask penetrating questions to work out reality. We then work out a complete sales strategy, focusing on those techniques and processes that are either missing or need improvement. We make sure that the most vital issues are addressed first so that you get a quick return on your investment. We design the course to suit your needs, it may include any of the following or more:-
For Sales
- Cold calling
- Prospecting
- Questioning techniques
- Needs Analysis
- Client motivation
- Negotiation skills
- Closing skills
- Strategic Accounts
- Complex sales
- Pipeline management
- Time management
- Presentation skills
- Proposals
- Motivation
- Bid Management
- Account Management
For Managers
- Accurate forecasting
- Pipeline management
- Exceeding targets
- Team building
- Commission schemes
- Motivating your staff
- Recruitment the best
- Staff development
- Disciplinary matters.
- Sales to Manager promotions
- Role of technical support
- Stand/Exhibition management
- Channel Management
- World class customer service
- Lead allocation
- Coaching techniques
We cannot guarantee to turn you into a super salesperson or manager overnight, but we can give you insights that will help you to improve your sales dramatically, and give you the basis for future growth.
How is this achieved?
The course is bespoke to your company needs, just as your business goals are unique to you.
The initial strategy analysis will take ½ a day. Coaching, training & mentoring will take between ½ a day to 2½ days, depending on your requirement.
The minimum duration of the course is one day, although the coaching, training and mentoring can take place at difference times to suit your plans.
How much will it cost?
£250 + VAT per ½ day
Minimum course cost £500 – for 2 x ½ days
Maximum Course cost £1500+ VAT – for 3 days.
Course costs may be subsidised, subject to successful application, through Business Link – Leadership Management Advisory Service. See your local Business Link www.businesslink.gov.uk, Tel 0845 600 9006, or contact us for further information.
What next?
To discuss how the iMedia Effective sales course could improve your sales revenues, simply contact Clive Hammett on 01803 205649, or email
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